Blackbaud’s #GivingTuesday data shows consistent double-digit, year-over-year growth in online donations, benefiting thousands of charities, nonprofits and communities worldwide
#GivingTuesday, the philanthropic movement encouraging charitable giving following Black Friday and Cyber Monday, is expected to have its most successful year to date in 2016. As a founding partner of the movement, Blackbaud (NASDAQ: BLKB) the world’s leading cloud software company powering social good, has tracked the data behind the dollars since the movement’s creation.
The global day of giving takes place on November 29 and is fueled by social media. Blackbaud is proud to power a majority of the online donations made that day in the United States through its work with approximately 35,000 social good organizations.
“Blackbaud has seen consistent double-digit, year-over-year growth in online donations on #GivingTuesday,” said Mike Gianoni, president and CEO. “In 2012 we processed $10.1 million in online donations, and last year’s donations hit nearly $40 million. With nearly 300 percent growth, if #GivingTuesday remains on this trajectory, we anticipate it will have a record-breaking year in 2016.”
According to Blackbaud’s #GivingTuesday Trends Report, which analyzed data from more than 4,300 organizations, online and smart phone donations continue to trend upwards as well.
“The report shows that online donations on #GivingTuesday grew by 52 percent, and 17 percent of donors used a mobile device,” said Steve MacLaughlin, director of Analytics, Blackbaud. “The rate of mobile giving began accelerating at 3 p.m. and peaked at 10 p.m. EST, when 42 percent of all online donors were using their phones or tablets.”
Additional findings from Blackbaud’s analysis of #GivingTuesday trends:
Faith-based, education, and human services organizations receive the largest percentage of #GivingTuesday online donations.
Large organizations have received the most online donations on #GivingTuesday, but this trend is
The average online gift amount was $137 per donation last year, an increase of 6%. Online donations tend to be larger than traditional direct mail gifts and #GivingTuesday donors also show this behavior.
Mobile giving on #GivingTuesday continues to increase and echoes other trends in smart phone use by donors
“Many charities use #GivingTuesday as a launch pad to boost donations through the end of the year, when non-profits typically see spikes in financial contributions and volunteer hours,” added Gianoni. “Blackbaud is working with top charities including The Salvation Army, Feeding America and the World Wildlife Fund to optimize the potential for #GivingTuesday donations through website redevelopment, mobile optimization, social listening, targeted online fundraising and increased use of data analytics.”
Blackbaud will provide key reporting, trend data and commentary throughout #GivingTuesday 2016 to assess the growth and impact of the movement. Keeping with the spirit of the season, Blackbaud will waive its administration fees for any U.S. donations made on #GivingTuesday via Blackbaud’s crowdfundraising solution, everydayhero®.
#GivingTuesday is celebrated annually on the Tuesday following Thanksgiving. The philanthropic movement began in 2012 as a way to encourage people to make donations to charities, volunteer, and generally support humanitarian efforts to improve the world. Since its inception, #GivingTuesday has engaged over 10,000 nonprofit organizations worldwide and impacted over a million individuals in more than 70 different countries.
About Blackbaud Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence.
The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and relationship management, digital marketing, advocacy, accounting, payments, analytics, school management, grant management,corporate social responsibility, and volunteerism. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Ireland, and the United Kingdom. For more information, visit www.blackbaud.com.
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